VISUsign is digital signage for malls, office buildings, retail and the hospitality industry. Visuplay provides powerful imagery that promotes and informs.
For hundreds of years print signage has been used for in-store marketing and promotions. However, the introduction of television has changed the behavior of today’s consumer in how they receive and react to information. Print signage is static and often expensive. It also has limited ability to reach customers on a one-to-one basis and is inefficient on a store-by-store basis.
There has been much antidotal evidence on the benefits of digital signage, but now numerous studies and recent scientific research confirms the impact of digital signage on consumer behavior.
Digital signage is dynamic in both its presentation as well as its management. Networked digital signs can be centrally managed, providing better control of sales promotions while offering more compelling visuals including motion and optional sound.
Networked electronic signage allows sales and promotions to be targeted according to the time of day, the region in which they appear and perhaps most intriguing, even according to shifts in inventory. Digital signs also offer multi-language capabilities.
Visuplay offers a powerful signage solution that can drive your business further.